Ageing well means changing attitudes, too
Population ageing carries significant health, social and economic consequences. Adapting to these changes requires transformation beyond the health-care sector — including confronting unwarranted, negative attitudes toward ageing and older persons, at both the individual and societal level.
This goal can only be realised if society encourages and enables older persons to remain healthy and continue participating and thriving, in a society free of unfair negative attitudes toward them.
Sensitising communities, shifting the narrative
To fully realise the potential of older persons, we carry out community sensitisation on the implications of population ageing, and have formulated a strategic plan to mitigate negative stereotypes, prejudice and discrimination — ageism — all of which contribute to poorer health outcomes for older persons.
Community sensitisation
Direct engagement with rural communities on what population ageing means, and why it matters.
Strategic mitigation plan
A formal strategy for addressing stereotypes, prejudice and discrimination toward older persons.
Healthier outcomes
Reducing ageism to reduce its contribution to poorer health among older persons.
Community Engagement & Advocacy
In 2025, El-Aged Care deepened its community engagement through outreach, partnership and public awareness.
Health fairs & local outreach
Reaching rural communities with screening, education and referrals.
Partnerships that co-design care
Working with Local Government Health Departments, local leaders and community groups to co-design health interventions that reflect community needs.
Care awareness campaigns
Radio talks and community forums on healthy ageing, nutrition and self-care.
We don't just wait for people to come to us — we go to them
Our outreach teams visit rural homes, churches and community halls to provide education, check-ups and support. Through partnerships with traditional rulers and local volunteers, we extend care to the hardest-to-reach older persons. Our work is built on trust — and trust grows when people know you care.